http://www.youtube.com/user/StoryPowered#p/u/0/aRvx4S455Mw

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StoryPowered Inc., a unique branding and marketing firm in Asheville, NC

For years I helped create companies that focused on the master planned real estate/resort industry. It became obvious that there was a missing link between developers and the marketing agencies they worked with. Although talented and productive, they had no experience actually selling the product they were marketing. This is not a ‘knock’ on agencies but a fact just the same. My years of experience actively selling and managing resort and master planned communities helped me to build a bridge that allows everything creative, and all marketing communications to prism through that sales expertise. Creating cohesive sales and marketing campaigns that are visually impressive and effective tools for the sales force was the passion that helped me develop and grow Now Inc, and later StoryPowered Inc.

In the world of branding and marketing, creating the brand platform – the foundation – has always been a crucial “first step”. That remains one of the constants that is agreed on in a fast changing world. Understanding who you are and what makes you different is not only an illuminating process, but an imperative.

So who are you?
What are your brands pillars…the columns that hold up your brand?
Who is your targeted market?
What’s the best way to communicate with them?
What’s your plan to communicate with them?
How will it look and feel?